UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

UNV Social Media and Community Management Associate

Assignment country: Nepal

Expected start date: 01/01/2024

Sustainable Development Goal: 10. Reduced inequalities

Volunteer category: National UN Volunteer Specialist

Host entity: UNICEF

Type: Onsite

Duration: 12 months (with possibility of extension)

Number of assignments: 1

Duty stations: Kathmandu

In all of its work, UNICEF takes a life-cycle based approach, recognizing the particular importance of early childhood development and adolescence. UNICEF programmes focus on the most disadvantaged children, including those living in fragile contexts, those with disabilities, those who are affected by rapid urbanization and those affected by environmental degradation.

Task description

Within the delegated authority and under the supervision of the Digital Communication Specialist or his/her designated mandated representative(s), the UNV Social Media and Community Management Associate will:

Content production:

• Conceptualize and create engaging content for social media. Pitch new approaches and angles for content.
• Write strong copy aligned with UNICEF’s style, for social media, and long form for web.
• Produce and post-produce multimedia content (photo and video) for digital platforms.
• Develop high-quality creative work, provide quality control over concepts and projects, contribute creative solutions and innovations that strengthen the UNICEF brand in the region.
• Assist the communication section with additional communication and admin tasks as required, related to but not limited to media, web, social media and admin support.

Community Engagement:
Support the communication section to:

• Coordinate, monitor, and manage direct communications on UNICEF South Asia’s Facebook, Twitter and Instagram channels.
• Help employ community management best practices to encourage online audiences to participate in social media discussions, increase their understanding of our work for children and guide their journey to other UNICEF-owned channels.
• Support the growth of UNICEF South Asia social media channels.
• Monitor current events, public opinion and press, identify issues and trends, and advise on appropriate digital media response.
• Work with programme sections and partners to map political, government, social media and corporate influencers in South Asian countries in order to ensure targeted communications and have a greater impact for children.

Research, reporting and knowledge management:

• Monitor the internal and external information communication landscape in key programmatic areas.
• Monitor and evaluate UNICEF’s social media performance on ROSA channels.
• Support the communications sections to update information and key messages.
• Ensure the availability of training opportunities, resources and knowledge management.
• Research youth social media trends and make recommendations on related UNICEF content.
• Support the development of the regional communications newsletter and weekly ROSA newsletter.

Furthermore, UN Volunteers are encouraged to integrate the UN Volunteers programme mandate within their assignment and promote voluntary action through engagement with communities in the course of their work. As such, UN Volunteers should dedicate a part of their working time to some of the following suggested activities:

• Strengthen their knowledge and understanding of the concept of volunteerism by reading relevant UNV and external publications and take active part in UNV activities (for instance in events that mark International Volunteer Day);
• Be acquainted with and build on traditional and/or local forms of volunteerism in the host country;
• Provide annual and end of assignment self-reports on UN Volunteer actions, results and opportunities.
• Contribute articles/write-ups on field experiences and submit them for UNV publications/websites, newsletters, press releases, etc.;
• Assist with the UNV Buddy Programme for newly-arrived UN Volunteers;
• Promote or advise local groups in the use of online volunteering or encourage relevant local individuals and organizations to use the UNV Online Volunteering service whenever technically possible.
• As an active UNICEF team member, efficient, timely, responsive, and high-quality support rendered to UNICEF South Asia is expected in the accomplishment of her/his functions, including:
  – High-quality, engaging social media content is regularly submitted to the supervisor
  – An online community actively engaged in favor of children’s rights is created through daily community management
  – Research and recommendations that increase engagement with target audiences are regularly developed and used to strengthen engagement
  – Best practices are documented and provided to country offices in support of vaccine-related communications.
• Age, Gender and Diversity (AGD) perspective is systematically applied, integrated and documented in all activities throughout the assignment
• A final statement of achievements towards volunteerism for peace and development during the assignment, such as reporting on the number of volunteers mobilized, activities participated in and capacities developed

Eligibility criteria
Age: 27 – 80
Nationality: Candidate must be a national or legal resident of the country of assignment.

Requirements
Required experience

• 4 years of experience in the area of digital and social media communications.
• Strong ability to write clearly, succinctly and for varying audiences
• Ability to ideate, shoot, produce and edit multimedia content for social media platforms
• Ability to create strong, creative, accurate written content for web
• Interest in/experience of creating content to complement media releases
• Experience managing/moderating social media channels or online communities
• Experience creating a range of different content for social media
• An eye for clean, simple, and compelling visual design
• Excellent IT skills, especially with design and photo-editing software (knowledge of Photoshop is desirable)
• Experience using social media metrics to assess digital performance
• Accuracy and professionalism in the production and editing of documents and reports
• Experience in monitoring and responding to misinformation on social media is an asset
• Strong research skills
• Knowledge of and interest in South Asia news and digital landscapes is an asset
• Creative, enthusiastic, solution-orientated
• Previous work experience with UNICEF or other UN agencies is desirable
• Excellent oral and written English language skills
• Ability to work and adapt professionally and effectively in a challenging and multicultural environment
• Ability to respond to short deadlines and demonstrate a quick turn-around and execution of creative work
• Self-motivated, ability to work with minimum supervision; ability to work with tight deadlines
• Have affinity with or interest in child rights, volunteerism as a mechanism for durable development, and the UN System

Area(s) of expertise: Communication

Driving license: –

Languages

English, Level: Fluent, Required
Required education level

Bachelor degree or equivalent in multimedia, communication, journalism, creative writing, politics, social science or a similar discipline with 4 years of professional work experience OR Master’s with 2 years of work experience