Kathmandu. Nabil Bank has appointed social worker Prensa Regmi as the brand ambassador of Nabil Zain Alpha. Nabil Zen Alpha is Nepal's first digital app-based product targeted at children and parents below 18 years of age.

Parents can create, set and assign daily tasks for their children through this app. Children can also earn points after performing the given tasks and there is a provision to save money in the account linked to the same points. Through this product, the bank aims to teach life skills and the importance of savings to children and bring ease in the daily lives of parents.

The bank is happy to appoint Regmi as its brand ambassador. Regmi started social work at the age of eight by distributing surgical masks during the pandemic. 9-year-old Regmi, a permanent resident of Birouta in Pokhara, recently won the Global Child Prodigy Awards 2022 in Dubai.

Gyanendra Prasad Dhungana, Chief Executive Officer of Nabil Bank, which is Nepal's first digital product based on an app brought to guide, motivate and encourage Nabil Gen Alpha children, informed. He said, "Prensa is a philanthropist and an inspirational character representing our target group, so we found him the right fit for this product."